If you work in Lead Gen, you already know the space moves fast. Offers come and go. Creatives burn out. Competitors push harder every week. The real advantage doesn’t come from guessing — it comes from seeing what’s working right now.
In this guide, I’ll walk you through how to use AdPlexity Social to uncover the best-performing Lead Gen ads, which verticals are surging, and how to study the landing pages, angles, and funnels behind the winners
Start with the Industry Filter
Inside AdPlexity Social, the Industry filter gives you instant visibility into any category. Selecting Lead Gen immediately pulls thousands of ads across all major niches: roofing, Medicare, bathroom remodeling, HVAC, senior care, legal aid, and more.
You’ll notice just how diverse the Lead Gen world really is — and how much opportunity there is when you can see it all in one place.
Use the Vertical Filter to Spot What’s Trending
With the Vertical filter, you can quickly see which categories have the most activity — numbers in brackets represent the number of ads detected by AdPlexity in the selected time frame in the Calendar filter (by default, AdPlexity shows you the ads from the last 30 days).
More ads usually means more competition, more spending, and more opportunity.
In the past 30 days, Legal aid, Roofing, and Bathroom remodeling have been strong leaders, with Biz opps, Windows, and Home improvement close behind. Seasonal shifts matter too — Roofing spikes in winter as homeowners rush to fix structural problems before the weather turns.
Uncover Ads That Last
One of the most valuable insights comes from sorting ads by “Running Longest”. If an ad has survived weeks or months in the wild, it’s not luck. Something about it is resonating.
In the Roofing example, we saw multiple ads running for more than 40 days — simple, clear, and focused on pain points homeowners feel. Those are the type of signals you don’t want to miss.
Finding Trending Creatives
The “Group Ads by Creative” sorting option shows which creatives are being scaled the hardest. If a creative is used in hundreds or thousands of ads, it tells you:
- The angle works
- The audience responds
- The advertiser is spending real money
We found some strong examples where certain creatives have been used in 1000+ ads, which clearly indicates that this type of creative is working really well in this niche. Use these insights to spark ideas for your own high-performing campaigns.
Study the Landing Pages Behind Big Spenders
The landing pages behind these ads tend to share similar traits:
- very short forms
- straight-to-the-point copy
- local trust elements
You can download all the landing pages you find at AdPlexity, and thanks to our integration with LanderLab you can import a page to that platform with just one click, tweak it, and build your own version — without just copying it exactly.
Filter by Ad Status
One of the advantages of AdPlexity Social is the Status filter, where you can choose if you want to see active, inactive, or deleted ads.
Filtering only for active ads lets you focus on what’s live right now and is still getting traffic.
Use Domain Insights to Learn Who Dominates a Vertical
Switching from ad-level data to domain-level data is where things really get interesting. You can immediately see which domains are running the most ads in a vertical.
In our example, we focused on Dental care, and you can see that Benefitreliefs and Nuviasmiles dominated the space in the last 30 days.
These are the players worth studying if you want to understand how high-performing Lead Gen operations actually run.
Analyze the Best — Then Make It Your Own
The goal isn’t to copy what others are doing. The goal is to understand:
- What angle works
- What hook converts
- What funnel structure has longevity
- What style of creative gets scaled
When you understand the patterns, you can build your own unique version — faster and more confidently.
Final thoughts
Lead Gen is crowded, but it’s also one of the most profitable and scalable models when you know where to look. AdPlexity Social gives you the data needed to spot trends early, understand what top advertisers are doing, and turn those insights into your own winning campaigns.
If you need help digging into your vertical, we’re always here to help!
